Breaking Into and Succeeding as Design Makeover Show Creator

December 18, 2011

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Design Makeover Show Host Creator Producer
Home Makeover TV Show Host Creator Producer 

Breaking Into and Succeeding as a Home Improvement Show Host
How to Start a Home Decorating TV Show
How to Start a Home Designing TV Show

Today’s modern lifestyle has created a definite market for the kind of show you’re planning on creating. While many people share the ideal of the perfectly kept house, neat and tidy with everything in its place and renovated to perfectly suit their tastes, they more often have to make do with apartment rentals and what little housecleaning a nine-to-five job will allow.

The stay-at-home housewife (or husband) is often nowhere to be found; both spouses find themselves working outside the home just to make ends meet. And between commuting time and surprise office emergencies, “nine-to-five” frequently means seven or eight in the morning until seven or eight at night. Who has time to build a dream house in this climate? Who has enough money left over, after bills and rent or mortgage payments, to plan such expensive renovation projects?

That’s where design makeover and home improvement shows come in.

Design makeover and home improvement shows make renovation, space saving, and redecorating look easy. We watch them in order to get ideas for improving our living spaces without spending a lot of money or taking a lot of time. If you can make your on-the-go audience feel less hassled and more competent to take matters into their own hands, you’ll have more likely success with your TV show.

You don’t have to be an interior design giant to be optimistic about the market outlook. Terri Maurer, president of the American Society of Interior Designers was quoted by The Oklahoma City Journal Record as saying that it was a good time to get into the interior design field.

And for those with writing skills, start writing a book about home designing. Because these books cater to a clearly identified target market, it’s much easier for an author to locate and reach out to that market at presentations, classes, local stores, and via TV shows, including home makeover TV shows.

Or, you can also start a blog about interior design to create a following of readers who will turn to your TV show when it’s ready.

The Nielsen Ratings made it clear what the hottest home improvement show on the networks was. That would be ABC’s Extreme Makeover Home Edition, coming in at number nine on the tops among ages 18-49. (Most of the shows that beat it out were crime and hospital dramas.) In this show, a team of designers take one very run-down house, a deserving family, and seven days to do a renovation job that would ordinarily take at least four months to achieve.

Viewers watch as much to see the reactions of the surprised family, who have no idea that they’ve been chosen for the show until team leader Ty Pennington shows up on their doorstep to say “good morning,” as they do to see how the house is transformed.


One of the most well-known titles in home improvement TV shows is This Old House hosted by Bob Vila co-hosted by Norm Abram and Steve Thomas, originally a PBS staple and currently in vintage rerun mode on the DIY Network. This show explains home improvement in layman’s terms… combining the best of old-world craftsmanship and modern technology. The show is still running today on PBS but Bob Vila is no longer part of the cast.

Moving over to Bravo TV and forward by a few decades, we have another popular and thoroughly untraditional makeover show: the Emmy Award winning Queer Eye for the Straight Guy. While not strictly a home improvement show, interior design is definitely part of the all-inclusive makeover the Fab Five visit upon each episode’s lucky guy. This in-your-face show starts with the stereotype of the gay man’s fashion sense and blow it wide open. The makeover unfolds with a playful deconstruction of the subject’s current lifestyle and continues on as a savagely funny showcase for the hottest styles and trends in fashion, home design, grooming, food and wine, and culture.

Another show that isn’t squarely inside this book’s scope but certainly worth a mention is Home Improvement. It was a sit-com that spun off the home improvement reality show concept, a genre that was already popular back in 1991. Its main character, Tim Taylor, was the accident prone host of a Detroit, Michigan television program about tools. The show followed his misadventures and those of his dysfunctional family. The show ended in 1999, but its fan base continues strong to this day.

Do you know?

  • The DIY Network, for example, reports a gender split in their audience of 68% women to 32% men, a median age of 46 years, and a household income median of $66,695.
  • Its sister station, HGTV, identifies its audience as 74% female and 26% male. Its median age and median household income is similar to that of the diy network: 46 years old and $69,023.
  • Both stations report a 77% portion of their audience that’s married and 86%, which wasno surprise, given the genre’s own their own residence. You can interpret these demographics in either of two ways.

How much money can you make?

With all the above choices, your income potential is literally unlimited. There are several scenarios, depending on  which path you choose:

  • New TV show host most likely sell videos offered through their complimentary public TV show
  • You can expect to sell 20 to 100 copies per episode aired, earning you $200 to $1,000 per week
  • Once you hit commercial TV channel, you can expect to earn a six-figure income annually
  • With a few design books in the market earning you a few thousand dollars per month, you can expect to earn $30,000 extra annually
  • Total earning per year: a potential million-dollar once your image and show are established worldwide
  • The experience: priceless

Need we say more?
This eGuide provides insightful information, advices and tips for anyone who is contemplating to become a design makeover TV show creator or producer. Numerous hard-to-find resources are included to help you locate pertinent information.

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Jennie S. Bev, StyleCareer.com CEO, Publisher and Editor-in-Chief has been featured and cited worldwide for her unique take on fashion, image, beauty, entertainment, art, and fun careers and start-ups and for her humanitarian works and activisms. She is known as an authority in these fields of business. Since 2003, StyleCareer.com has literally helped thousands of new entrepreneurs starting their businesses with confidence.

We have been cited and profiled in Entrepreneur, Teen People,  San Francisco Chronicle, Radio Singapore International, Home Business, Canadian Business, The Independent, The Arizona Republic, The Daily Southtown, The Record, Tracy Press, Audrey, FabSugar.com, About.com, Choice Explorer, Dong, Fit, Femina, Dewi, Intisari, Tempo, Fit, Chic, Kartini, Nyata, Bisnis Kita, and many other US and international publications since 2003. We were also nominated for EPPIE Award for excellence in electronic publishing for non-fiction how-to category.

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This 52-page instantly downloadable StyleCareer.com eGuide Breaking Into and Succeeding as a Design Makeover TV Show Creator brings you valuable insider tips, advice and suggestions not available elsewhere to help you embark on this highly lucrative career path. 

TABLE OF CONTENTS

The Myths, the Realities, and the Basics 
Home Makeover Expertise
I am not a celebrity interior designer.
I don’t have any professional interior design education or background.
Television Know-How
I have no experience in starting a TV show.
I have no experience in writing for, directing and shooting videos. I am definitely not a TV show or video producer.
I don’t know which angle to shoot.
Marketing Wizardry
I don’t know how to market a TV show.
Money Matters
I cannot pay a team of video writer, camera crew and director. I’m penniless.

Design Makeover Shows in a Nutshell 
By the Numbers: Good News for the Design Makeover TV Show Creator
Interior Decoration and Home Improvement Industries
Entertainment Industry: Movies, Television, and Home Theater
Publishing Industry: Books, Magazines and Videos about Home Improvement
Simplifying the Home in This Modern Life
Top Shows in the Genre

Getting to Know Your Genre: Interior Decorating, Interior Design, and Home Improvement
What’s the Difference?
Interior Decorating
Interior Design
Home Improvement
Brief History of Interior Design/Decoration and Home Improvement Shows
Philosophy Behind
Celebrity Status: Who’s Got It and Why

Starting Your Own Show 
Anatomy of a Successful TV Show Host and Creator
How Much You Can Expect to Earn
DVD Sales
In-Store Presentations and Design Classes
Take This Show on the Road
Television Revenue
Pre-Production
Finding an Angle
Finding Investors
Writing the Script
Hiring Production Staff
Getting Equipped
Formatting Concerns
Duplication: by Yourself or Outsourced
Packaging
Post-Production
Publicity on a Shoestring Budget
Branding and Positioning
Promoting Yourself to TV
Publishing Distribution: Books, Video Sales, Rentals

Being Successful 
Joining Trade Associations and Networking Groups
Participating In Trade Shows
Auxiliary Products

Success Stories

This eGuide literally saves you hundreds or even thousands of dollars spent on professional workshops and training and hundreds of hours of research. It will help you break into the career of your dream faster without having to repeat the same mistakes that most newcomers do.

We have also included resources on the following:

Trade and networking associations where you can go to pitch TV channels in one sport
Secrets to pitching to TV channels

Act Now!
You can have this exclusive ebook for just $9.99, which you will earn many times over with your first sale.

Price Only: $9.99
This price is reserved for today Thursday, May 17th, 2012
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