Breaking Into and Succeeding as Eyewear Designer
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This price is reserved for today Thursday, February 23rd, 2012
Eyewear Designer
Sunglasses Designer
Prescription Glasses Designer
Breaking Into and Succeeding as an Eyewear Designer
How to Start an Eyewear Line
How to Start a Sunglass Line
The state of the industry is by no means a static thing. Exciting developments are being advanced across the entire eyewear spectrum, and frame design is no exception to that rule.
Cool or not, the latest designer eyewear can cost a pretty penny. Not everyone wants to spend a fortune on the latest look from Ray-Ban. Instead, many people turn to factory direct stores and replica manufacturers for that designer look. They carry eyewear “inspired by” famous brand names and movie stars, allowing shoppers to get the look they want at a fraction of the price. The discount on replicas, of course, is even steeper; for under $20, you can purchase a pair of sunglasses that look an awful lot like the a designer’s that retail for $250.
Of course, not every designer name costs half a rent check. Some very fashionable shades do come in an everyday affordable price range for various values of affordability without going through a clearance discount merchant first. Such recognizable names as Ray-Ban and Oakley have models in their catalogs that sell for $70-$80 (as opposed to the $120 models), and most DKNY products average out around $55.
As you can see, the range of the price-tags even within a single designer name can be very wide. As a fashion eyewear designer yourself, you have a lot of choice as to which part of that affordability spectrum you wish to target.
Other than designer frames and their budget replicas, the eyewear industry is much larger than a mere “luxury.” Half of the U.S. population wear some sort of vision enhancements, including prescription glasses. One-fourth of school-aged children and most of the baby boomers wear reading glasses.
With the latest technology in frames and lenses, becoming an eyewear designer or starting an eyewear line is easier than ever. There are outsourcing manufacturers that accept orders for private labeling or contract manufacturing.
With costs oftentimes as low as 5-25% of the retail price, eyewear is a very profitable business, especially when your brand has reached a certain acceptance by the public, which explains why more and more fashion designers start their own eyewear line that comes with a wide range of prices. The time to start an eyewear line is now.
Now if you’re wondering whether you can start this business and make a decent living out of it, the answer is definitely yes. Now consider these possibilities in making and/or selling:
Sunglasses (high-end or mass products)
Prescription frames
Reading glasses
Fashion glasses
Designer frames
Utility glasses
Sports
Fancy
Special purpose
Adults
Children
Now, how much money can you make?
With all the above choices, your income potential is literally unlimited. Anywhere from $20,000 to millions of dollars is attainable, depending on various factors.
Need we say more?
This eGuide provides insightful information, advices and tips for anyone who is contemplating to start an eyewear line. Numerous hard-to-find resources are included to help you locate pertinent information.
Do you know?
- More than 95.2 million eye exams were conducted during the 12-month period. This means that approximately 42.7% of the U.S. adult population received an eye exam during that year.
- 13.8% of the U.S. adult population, which is 30.8 million people, wear glasses due to vision problems.
- More than 10 million children suffer from visual problems.
Vision problems affect one in 20 preschoolers. - Vision disorders are a common pediatric problem in the United States, with an estimate of nearly 25 percent of school-age children having vision problems.
- An estimated 35 million Americans are age 65 or older, representing almost 13% of the total population, and this number is growing as more and more baby boomers hit this age.
- By 2030 the U.S. Census Bureau estimates that 20% of Americans will be 65 or older. The number of Americans with age-related eye diseases and the resulting vision impairment is expected to double within the next three decades.
- Most perceive eyeglass wearers as either smart (40%) or sophisticated (39%), and professionals associated with wearing eyeglasses include librarians (74%), teachers (71%), lawyers (56%), artists (27%) and actors/movie stars (20%).
Jennie S. Bev, StyleCareer.com CEO, Publisher and Editor-in-Chief has been featured and cited worldwide for her unique take on fashion, image, beauty, entertainment, art, and fun careers and start-ups and for her humanitarian works and activisms. She is known as an authority in these fields of business. Since 2003, StyleCareer.com has literally helped thousands of new entrepreneurs starting their businesses with confidence.
We have been cited and profiled in Entrepreneur, Teen People, San Francisco Chronicle, Radio Singapore International, Home Business, Canadian Business, The Independent, The Arizona Republic, The Daily Southtown, The Record, Tracy Press, Audrey, FabSugar.com, About.com, Choice Explorer, Dong, Fit, Femina, Dewi, Intisari, Tempo, Fit, Chic, Kartini, Nyata, Bisnis Kita, and many other US and international publications since 2003. We were also nominated for EPPIE Award for excellence in electronic publishing for non-fiction how-to category.
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during The Fashion Week in Fall 2005,
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This 49-page instantly downloadable StyleCareer.com eGuide Breaking Into and Succeeding as an Eyewear Designer brings you valuable insider tips, advice and suggestions not available elsewhere to help you embark on this highly lucrative career path.
TABLE OF CONTENTS
The Myths, the Realities, and the Basics
I’m not very creative and I’m not a household name fashion designer.
I don’t own a manufacturing plant for eyewear.
I like fashion and style, but I am not familiar with industrial design.
I’m not familiar with the trainings that I need to go through to become a fashion eyewear designer.
I prefer to work for an eyewear design firm. Where can I find them?
I prefer to design an eyewear line under my own brand. What’s my future?
Statistics and Trends
Luxury Goods Trends
Ophthalmic Products: Trends, Materials, and New Developments
Demographics and Statistics for the Vision Care Market
Fashion Goods: Designer Eyewear on a Limited Budget
Future Trends in Eyewear Frame Industrial Design
Getting Ready for the Big Break
Personality Traits
Short Courses and Trainings
Top Trainings in This Field
Basic Principles in Designing Eyewear
Eyewear Design Competitions
Starting a Career in Eyewear Designing
Show Me the Money
Getting Hired by Reputable Eyewear Design Firms
Apprentice
Starting Your Own Eyewear Design Business
Starting Your Own Eyewear Line
The Ultimate Goal: Starting Your Own Line
Trademark Importance, Branding and Positioning Your Line
Hiring Your Team of Eyewear Designers
Outsourcing the Manufacturing
Success Profiles
This eGuide literally saves you hundreds or even thousands of dollars spent on professional workshops and training and hundreds of hours of research. It will help you break into the career of your dream faster without having to repeat the same mistakes that most newcomers do.
We have also included resources on the following:
Trade and networking associations
Trade shows and expos worldwide
Training courses worldwide
Eyewear design competitions
Outsourcing manufacturers (accepting private labeling)
Price Only: $21.99
This price is reserved for today Thursday, February 23rd, 2012
Updated December 2011
