Breaking Into and Succeeding as Fashion Merchandiser, Merchandising Job
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Fashion Merchandiser
Breaking Into and Succeeding as a Fashion Merchandiser
How to Become a Fashion Merchandiser
How to Become a Fashion Buyer
How to Become a Visual Merchandiser
How to Become a Fashion Marketer
How to Start a Fashion Merchandising Business
How to Start a Fashion Buying Business
Love shopping and working in a shopping environment? If you do, most likely you’d make an excellent fashion merchandiser or fashion buyer.
As a senior fashion merchandiser or buyer, you’d enjoy the traveling and exclusive communications with top fashion designers, as well mingling with the world’s most creative people. Because of the job, you will be directly ordering products from the world’s most exclusive apparel manufacturers, including those in France, Italy and China.
You will be hopping from hotel to hotel and living in several different time zones at the same time. Your assistants will be busy carrying product samples for you as you breeze through the revolving doors of fashion houses in New York and Los Angeles. At the company’s headquarter, your employer is probably waiting for your calls anxiously.
That’s about what’s happening in a successful fashion merchandiser or buyer’s life. Now, what is actually fashion merchandising?
In a nutshell, fashion merchandising means:
- Activities involved in the buying and selling of textiles, apparel, and accessories (and other fashion products) at the wholesale and retail levels
- Activities involved in the transfer of products from the hands of the designers and manufacturers to the hands of the consumers
- Activities involved in ensuring the smooth sailing of marketing and selling efforts at wholesale and retail levels
- Activities involved in making sure that the visual appearance of a fashion retailer looks its best in order to attract customers
Within the realm of “fashion merchandising,” there are several job titles popularly used in the retail industry:
Fashion Merchandiser
Fashion Marketer
Fashion Buyer
Fashion Promotion Specialist
Visual Merchandiser
Fashion Sales
Window Dresser
If you’re considering to break into the fashion world as a fashion merchandiser, there are two ways to do so:
Work for others (retailers, fashion design houses that outsource their manufacturing, wholesalers, boutiques, etc.)
Work for yourself by establishing yourself an Independent Fashion Buyer that purchases orders on behalf of your clients
Work for yourself as an Independent Window Dresser that helps clients in decorating their store windows
A buyer has the privilege to decide which products to offer to the customers and where to purchase them. On the other hand, a fashion merchandiser acts as the merchandising team’s coach that glues the members together towards a common goal: selling as many products as possible to the customers.
This eGuide provides insightful formation, advices and tips for anyone who is contemplating to break into fashion merchandising. Numerous hard-to-find resources are included to help you locate pertinent information, businesses and consultants that will help you achieve your success in this highly lucrative and competitive business.
One of the myths in this profession is that you must have a fashion merchandising degree from a reputable fashion school to succeed. This is absolutely not true.
You can be successful in fashion merchandising as long as you have the drive and passion to work long hours and travel frequently. You also need to have keen eyes, good sense of design and creativity. A personable personality and good communication skills would help as well.
With these personality traits and skills set, anyone with at least a high school diploma has a chance to succeed as a fashion merchandiser.
There are several specialties in this field that you can choose based on your strengths and interests. Youre not restricted to become a fashion buyer that travels to manufacturing plants, if that’s not your interest.
Some of the business specialties to choose from:
Fashion marketing (selling fashion products at retail level)
Decorating store windows
Decision making (on products to purchase, which require high-level management skills)
Success profiles include impressive professionals who work by themselves and as executives in large companies. Among them are:
A successful handbag designer with authentic merchandising strategies
A visual merchandiser
A fashion buyer
A fashion designer with merchandising interest
Jennie S. Bev, StyleCareer.com CEO, Publisher and Editor-in-Chief has been featured and cited worldwide for her unique take on fashion, image, beauty, entertainment, art, and fun careers and start-ups and for her humanitarian works and activisms. She is known as an authority in these fields of business. Since 2003, StyleCareer.com has literally helped thousands of new entrepreneurs starting their businesses with confidence.
We have been cited and profiled in Entrepreneur, Teen People, San Francisco Chronicle, Radio Singapore International, Home Business, Canadian Business, The Independent, The Arizona Republic, The Daily Southtown, The Record, Tracy Press, Audrey, FabSugar.com, About.com, Choice Explorer, Dong, Fit, Femina, Dewi, Intisari, Tempo, Fit, Chic, Kartini, Nyata, Bisnis Kita, and many other US and international publications since 2003. We were also nominated for EPPIE Award for excellence in electronic publishing for non-fiction how-to category.
Among StyleCareer.com readers and our consulting clients include A-list celebrities and professionals.
In a meeting at The W Hotel in Manhattan, NYC
during The Fashion Week in Fall 2005,
John Casablancas said, “Jennie is the queen of research.”In a phone call, Laila Ali McClain praised our ebook,
“Your ebook is well-researched, very useful.”
Interview with Entrepreneur in an article “Putting on the Glitz: Dreaming of Starting a Glamorous Business?”
Interview with Canadian Business in an article “Mad Money: Five Ways to Have Some Real Fun with Your Disposable Income”
Review by FabSugar.com in “Fab Site: StyleCareer.com”
This 79-page instantly downloadable StyleCareer.com eGuide Breaking Into and Succeeding as a Fashion Merchandiser brings you valuable insider tips, advice and suggestions not available elsewhere to help you embark on this highly lucrative career path.
TABLE OF CONTENTS
The Myths, the Realities, and the Basics
Can I Become a Fashion Merchandiser without Going to Fashion College?
Im Eclectic but Skeptical, What Can I Offer to the Fashion World?
I Want to Start My Own Business. Are Fashion Merchandisers Only Hired as Employees?
Getting Ready for the Big Break
Basics of the Fashion Merchandising Business
Internship
Fashion Merchandising Careers
Fashion Merchandiser
Fashion Buyer
Fashion Marketer or Fashion Promotion Specialist
Fashion Designer
Visual Merchandiser
Window Dresser
Fashion Retail Manager
Skills of the Trade
Math
Sense of Design
Sales and Marketing
Trend Spotting
Communications and Leadership
Computer
Career Game Plan
How Much You Can Expect to Earn
Where the Jobs Are
To Go to School or Not to Go to School
Advantages of Fashion Schools
Disadvantages of Fashion Schools
Advantages of Self-Study
Disadvantages of Self-Study
Top Fashion Schools
Fashion School Directories
Alternative and Distance Learning
Career Ladder
Getting an Internship
Getting an Entry-Level Position
Starting Your Own Business
Niche/Specialty
Is Entrepreneurship for You?
Resources
Market Research
Business Legal Structure
Partnership?
Setting Up the Office
Pricing Your Services
Being Successful
Success Traits
Perseverance
Entrepreneurial Spirit
Customer Service
CreativityPromoting Your Business
Publicity
Trade Shows and Fashion Weeks
Trade Organizations
Keeping Up With the Trends
Industry News
Online Resources
Industry Publications
Consumer Publications
Wholesale Suppliers
Success Profiles
This eGuide literally saves you hundreds of dollars spent on professional workshops and training and hundreds of hours of research. It will help you break into the career of your dream faster without having to repeat the same mistakes that most newcomers do.
Act Now!
You can have this exclusive ebook for just $9.99, which you will earn many times over with your first sale.
Price Only: $9.99
This price is reserved for today Thursday, February 23rd, 2012
