How to Become a Fashion Publicist ~ Start a Fashion PR Firm



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Fashion Publicist
Fashion Public Relations Strategist
Fashion Show - Boutique Opening - Product Launching -
Product Placement - Celebrity Placement - Celebrity Endorsement

Breaking Into and Succeeding as a Fashion Publicist
Starting a Fashion Public Relations Firm

Yes, you are interested in all those glitters and glamorous appearances of the so-called fashion publicists. They seem to be paid to do things that you'd even do for free. They mingle with socialites, with fashion editors from top fashion magazines, and with internationally-known fashion designers. They seem to be smiling and partying all the time.

Now, what is a "fashion publicist"?

Specifically, a fashion publicist helps both apparel companies and retail stores build a desired image to reach their target audience and then maintain it by a variety of creative promotions. They observe social, economic and political trends and decide what could ultimately have an effect on their client and make recommendations for a variety of media events that will put their client in a favorable light with their target audience.

Now, if you think you should have connections in high places in order to succeed as a fashion publicist, you're wrong. If you think that you need a lot of funding to start this business, you're wrong again.

PR specialists do not pay for publicity or media coverage, but instead find other ways to keep their clients brand in the limelight of the public eye. They often use creativity and savvy marketing techniques along with well planned press releases and/or press conferences held through television, radio, newspaper, Internet and direct mail to bring the appropriate demographic audience in contact with the product on display.

What do fashion publicists do that is so interesting? Besides the obvious arranging of fashion shows, they also have a hand in:

Media relations (contacting editors about featuring clients)
Media coverage (TV shows, radio shows, and print media)
Store launching
Product launching
Brand launching
Trunk shows
Sample sales
Designers' Parties
Overseeing promotion and production of events

Featured Seasoned Fashion Publicist
Samantha Slaven of Samantha Slaven Publicity

You might be asking a big question by now. How much can I earn as a fashion publicist running my own firm? It is not a very easy question to answer. However, we can safely say that you can expect to earn anywhere from $40,000+ to millions of dollars annually, depending on the type of clienteles you have and how successful the events you manage are.

Oftentimes, it would take a few years for a professional fashion publicist to earn a good reputation before large clienteles start to notice them. So, the key is be patient and don’t you ever lose that learning spirit.

In this eGuide, you will find information on:

Understanding what this profession truly entails
How to snag your first gig
How much you can expect to earn
What skills and personality traits you can polish and where to learn those skills
Scholarship opportunities for PR students
How to get accredited as APR designation holder

In a nutshell, if you have the drive to succeed and good with people, you're very likely to succeed in this career. As a fashion publicist, you can enjoy:

The recognition in having a "unique profession"
The privilege and recognition of being a trusted person
Enjoy high income potential (some very successful fashion publicist earn anywhere from $40,000 to millions of dollars annually)
Networking opportunities with important people, the media, businesses and fashion professionals

Do you know?

The fashion industry employs about 4.70 million people; 3.6 million in retail sales, 470,000 in textile production and 573,000 in apparel production. New York has been the nations fashion capital, employing an average of 100,000 New Yorkers every year.
The entire retail industry itself is responsible for 11.6 % of all U.S. employment with almost 16 million people gainfully employed. Unemployment is currently at 5.4 %, just .3 % up from the nations total as a whole. The 10 year employment outlook for the entire retail industry is projected to increase at least 11 % from its current standing.
Apparel is about a 180 billion dollar retail market nationwide. The largest market, New York, features over 5,000 fashion showrooms and eight dedicated fashion schools (including the world’s largest, Fashion Institute of Technology) within the confines of its city limits.
Retail is the second-largest industry in the United States, both in number of established businesses and number of employees. The U.S. retail industry generates around 3.8 trillion dollars in retail sales, which is approximately $11,993 per capita according to the U.S. Census Bureau.
As a PR specialist you will be working side-by-side designers in the fashion industry, so it is helpful to be aware of a few statistics available about designers themselves in the industry. The jobs of fashion designers are expected to rise over the next six years as much as 12%.

Featured Seasoned Fashion Publicist
Meghan Berger of Nolita Public Relations, LLC

About the Authors

Jennie S. Bev is THE fashion, image and fun careers expert, whose reputation has been acknowledged by prestigious media internationally. She has been profiled and mentioned in Entrepreneur, Teen People, Canadian Business, Home Business, Dong (France), San Francisco Chronicle, The Independent, Daily Southtown, The Arizona Republic, Chic (UK/Asia), Fit (Asia), Femina (Asia) and Dewi (Asia).

Editor-in-Chief Jennie S. Bev was named 2003 EPPIE Award finalist in Non-Fiction How To category for excellence in electronic publishing. She has published over 40 books and 900 articles in the United States, United Kingdom, Canada, France, Germany and Southeast Asia. She is also a college professor based in San Francisco Bay Area.

Co-author Eric J. Leech was born into this world without a GI Joe (with a Kung Fu grip) or silver spoon, Eric J. Leech grew up on the streets of the small town of Grand Junction, Colorado. After high school, Eric found his way to Colorado State University where he attained four degrees in Psychology, Social Sciences, English and Theater Arts.

Eric has since put every degree to good use with a variety of career accomplishments. These accomplishments include seven years as an actor/model and Production Assistant for various television and film projects. He also maintained a successful business as the co-owner of an outdoor living structure design company for several years before pursuing his full-time career as a freelance columnist/writer.

Since that decision Eric has been featured on such international magazines as the Circle (India), Urban Male Magazine (Canada), UNO (Philippines) and Coffee House Digest (International).

This 61-page instantly downloadable StyleCareer.com eGuide Breaking Into and Succeeding as a Fashion Publicist brings you valuable insider tips, advice and suggestions not available elsewhere to help you embark on this highly lucrative career path.

TABLE OF CONTENTS

The Myths, the Realities, and the Basics
What is a fashion publicist, anyway?
I have no educational background in public relations. Can I?
I don’t have a lot of money to start a PR firm. Can I?
I’m not even a publicist at the moment. Can I?
I do know some creative people in the fashion industry, but no big names. Can I?

Fashion and PR Industries in a Nutshell
Statistics on Fashion Industry and Related Industries
Statistics on PR industry
Apparel Industry Market Size
Fashion User Demographics
Pop-Culture Influence on Fashion Industry

Getting Ready for the Big Break
The Job Description for the Typical “Fashion Publicist”
A Day in the Life of a Fashion Publicist
Project Samples
Fashion Show
Spring Brand Launch
Store Launch
Personality Traits

Trade Skills and Internship
Getting Trained
Trade Organization-Approved College Programs and Scholarships
Questions to Ask When Choosing a Program
Seminars, Online Courses, and Workshops
Fashion PR Resources

Getting the Job
Getting Informed
Media Informational Guides

Starting Your Own Firm
Earning Potentials
Is Entrepreneurship for You?
Small Business Resources
General Business
Marketing
Fashion Business
PR industry
Be Smart about Finances and Legalities
Have a Plan for Finances
Contracts
Promoting Your New Business

Being Successful
Success Traits
How to Gain Trust
Positioning Your New firm
Networking Opportunities
The Ultimate Recognition: Getting Accredited as an APR

Success Profiles

This eGuide literally saves you hundreds of dollars spent on professional workshops and training and hundreds of hours of research. It will help you break into the career of your dream faster without having to repeat the same mistakes that most newcomers do.

You can have this exclusive eGuide right away by instant download for only $45.95, which you will earn many times over with your first paid job. This special low discount price is reserved for today, Saturday, 07-Nov-2009 10:44:15 PST only. (Regular price: $55.95)

Breaking Into and Succeeding
as a Fashion Publicist
61 Pages
Regular Price: $55.95
Sale Price: $45.95

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