Breaking Into and Succeeding as Indie Record Label Business Owner

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Indie Indy Independent Record Label Owner

Breaking Into and Succeeding as an Indie Indy Independent Record Label Owner
Starting an Indie Indy Independent Record Label
Signing Indie Indy Independent Artist

Independent record labels have been around as long as there have been records to sell. Fedor Chaliapan, a singer for the Russian Imperial Opera, “signed on” with Fred Gaisberg and the Gramophone Company in Milan in 1902, recording a series of 4-minute 10-inch discs’ cutting edge technology at the time. Since then, indies have persisted alongside the major labels through various cycles of success, sometimes marginalized, sometimes feted.

Consolidations among the majors have relegated indies to the fringe, only to see the indies surge up again a few years later, leaving the majors to seek the road less traveled. One such indie upswelling took place in the 1960s, before the latest round of consolidations got started. Fortunately, recent changes in technology have opened the field to the indies once more.

Starting in the 1990s, home recording equipment has become more widespread and less expensive. Personal computers have found their way into the majority of homes. Who doesn’t know someone with a CD/DVD recorder, or have one themselves?

Recording equipment, just like home computing equipment, is decreasing in both size and price all the time. You can put together a studio in your own home, or in a rented office space, for surprisingly little money. Many successful indie record labels started as home businesses.

Fully-equipped studios for rent are also available in most cities. Priced at approximately $150 and up per hour, you can use a studio near you without having to spend a fortune establishing your own.

Being an indie record label is also very portable, especially in this Internet age. You can take orders over the Internet, even distribute songs in MP3 format, which makes it easier than ever for a street musician, small-time rock band, or indie label owner to make music available to the masses.

A virtual indie Renaissance is going on even as you are reading these words at the moment because space, volume and distance are no longer obstacles.

If you’re concerned because you are not an artists, don’t sweat. In fact, not being a musician can in some ways be an advantage. Creative types often have to work hard to develop that mental divide between doing art and doing business. If you’re not an artist yourself, you might find that the mindset of a business owner comes more easily to you.

Now if you’re concerned about the limited market of the genre you’re passionate about, read on. Your perspective probably needs shifting because your label’s first release doesn’t need to go platinum for you to stay in business.

Because you’re an indie, your artists will see more profit per disk sold than they would if they had a deal with a major label. This means your business’ Return of Investment (ROI) is higher than major record labels’.

Major record labels usually pay not much more than $1 per copy of record sold, while an indie pays up to $5 per copy in royalties (if you are also the artist, your profit can be even higher than this). The key is finding a constant, reliable market for your records, not necessarily a huge one. Identify your target audience, promote where your target audience is, and produce in numbers that reflect that audience’s size.

Today, starting an indie record label is much easier than before. With sufficient preparation on what you’re going to encounter, you should be able to break into and succeed in this highly lucrative field with confidence. StyleCareer.com Breaking Into and Succeeding as an Indie Record Label contains most, if not all, the information needed to produce your first single or album.

Once you have established yourself as an indie record, our eGuide also contains information on how to take your business to the next level:

Outsourcing the duplication of master copy
Getting a major distributor to distribute your label
Starting your own studio (which equipments to use)
Scouting talents creatively

This eGuide provides insightful information, advices and tips for anyone who is contemplating to become an indie record label owner. Numerous hard-to-find resources are included to help you locate pertinent information.

Do you know?

The global music market is approximately $40 to $48 billion
30% of the global music market belongs to indie labels ($12 to $16 billion)
Indie labels sell 900 million units annually
Young people spend less to buy music, but they hear as much music as before
Artist signed by a major record label earns approximately $1 per copy sold
Artist signed by an indie record label earns approximately $5 per copy sold

Jennie S. Bev, StyleCareer.com CEO, Publisher and Editor-in-Chief has been featured and cited worldwide for her unique take on fashion, image, beauty, entertainment, art, and fun careers and start-ups and for her humanitarian works and activisms. She is known as an authority in these fields of business. Since 2003, StyleCareer.com has literally helped thousands of new entrepreneurs starting their businesses with confidence.

We have been cited and profiled in Entrepreneur, Teen People,  San Francisco Chronicle, Radio Singapore International, Home Business, Canadian Business, The Independent, The Arizona Republic, The Daily Southtown, The Record, Tracy Press, Audrey, FabSugar.com, About.com, Choice Explorer, Dong, Fit, Femina, Dewi, Intisari, Tempo, Fit, Chic, Kartini, Nyata, Bisnis Kita, and many other US and international publications since 2003. We were also nominated for EPPIE Award for excellence in electronic publishing for non-fiction how-to category.

Among StyleCareer.com readers and our consulting clients include A-list celebrities and professionals.

In a meeting at The W Hotel in Manhattan, NYC
during The Fashion Week in Fall 2005,
John Casablancas said, “Jennie is the queen of research.”

In a phone call, Laila Ali McClain praised our ebook,
“Your ebook is well-researched, very useful.”

Interview with Entrepreneur in an article “Putting on the Glitz: Dreaming of Starting a Glamorous Business?”
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Review by FabSugar.com in “Fab Site: StyleCareer.com”

This 56-page instantly downloadable StyleCareer.com eGuide Breaking Into and Succeeding as an Indie Record Label Owner brings you valuable insider tips, advice and suggestions not available elsewhere to help you embark on this highly lucrative career path. 

TABLE OF CONTENTS

The Myths, the Realities and the Basics
I Don’t Have a Lot of Money. Can I Start an Indie Record Label?
I Don’t Own a Studio.
I’m Not Even an Artist!
I Know a Few Artists, but They Haven’t Been Recorded Before.
My Vision is Rather Eclectic. Do I Need to Focus on One Genre?.
My Favorite Genre Doesn’t Have a Big Market. Can I Make It More Appealing and Sellable?.
Most Indie Labels are Owned by or Partnered with Major Labels.
Do I Stand a Chance Breaking Into This Exclusive Industry?

Indie Label Industry In a Nutshell
A Quick History Of the Indie Label
Landscape of the Recording Industry
Who’s Playing
What’s Selling
Who’s Listening
Numbers To Bank On
Did You Know?
That some independent artists make more money than many major label artists?
That entirely new kinds of independent labels are inventing themselves today?

Starting Your Own Label
Anatomy of an Indie Record Label Owner Personality
Passionate about music?
On the artist’s side?
Eager to network?
Able to multitask?

On the Road To a Record Release
Listening to Demos
Scouting for Talent
Landing Signatures
Renting a Studio
Or Building One of Your Own
Creating Masters
Packaging the CD
Duplicating CDs
Distributing the Music
Importance of UPC Number
Exploring Internet Options

Publicize That Record
Building a Relationship with the Media
Speaking of Press Conferences
Sending ‘em Out on Tour
Networking, Word of Mouth, and “Who You Know”
Conferences, Festivals, and Charity Events

Keep The Ball Rolling: Finances

Breaking In: Career Game Plan
Knowing Your Target Audience
Tooting Your Own Horn
Getting The Right Investors

Being Successful
Anatomy of Success
A Split Personality: Separation of Roles
Keeping Your Eyes on the Vision
Patience
Looking For New Trends
Continue That Talent Search
Position Your Label
Success Profiles

This eGuide literally saves you hundreds or even thousands of dollars spent on professional workshops and training and hundreds of hours of research. It will help you break into the career of your dream faster without having to repeat the same mistakes that most newcomers do.

We have also included online resources on the following:

Trade and professional associations
Duplication services
Distribution services

Act Now!
You can have this exclusive ebook for just $11.99, which you will earn many times over with your first sale.

Price Only: $11.99
This price is reserved for today Thursday, February 23rd, 2012