Breaking Into and Succeeding as Lingerie Store Owner, Open Lingerie Boutique
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Lingerie Store
Lingerie Boutique Shop
Lingerie Retailer
Lingerie Wholesaler
Breaking Into and Succeeding as a Lingerie Shop Owner
Starting a Lingerie Boutique
Starting a Lingerie Retailer Store
I want to start a lingerie boutique, but I’m not a lingerie designer or a lingerie model. Can I?
There is one rule to the desire to be a boutique owner and that is to believe in yourself and work confidently towards your goal. It is not necessary to be a lingerie designer or model to have a successful lingerie boutique. The beauty of lingerie is that it makes people feel sexy; free and uninhibited whether they are a professional model, celebrity or glowing (perhaps sometimes frazzled) mother of three.
Beauty is in us all and this business is all about making everyone feel beautiful. A person of any shape, size and background can own a lingerie shop and approach their customers with knowledge, fashion and compassion and build a strong customer base.
There is absolutely no need to be a designer or even have any experience at all in the design industry. Most lingerie boutiques choose to buy through wholesalers or order their own private label through an X-named manufacturer. It helps to have an interest and passion for lingerie and keep up with what is in fashion, but as a boutique owner they will rarely find themselves in a position to design clothing, unless they want to. One of the best ways to get a constant supply of new designs and keep up with the popular fashion trends is to attend a regular series of tradeshows and conventions.
I don’t know where to purchase lingerie on wholesale basis.
Then we are happy to say that you have definitely come to the right place. In the process of writing this book, we have spoken with 8 different boutique stores and wholesalers ranging from the famous Shirley of Hollywood and Hustler line to a few small shops ranging throughout the United States. They gave us hints and advice on how to open a business and keep it going while explaining some of the obstacles that you may run into and how to deal with them quickly and successfully.
Victoria’s Secret was not built in a day, but their concept, organization and desire to succeed most likely was. Today is your day, so take advantage of it.
I don’t have a flawless body to become a marketer of a lingerie boutique.
This is a very common misconception about this business. This is a solid business venture just as much as opening a battery store. You wouldn’t need to have a cylindrical shape and copper top (red hair) to venture into the battery business and you most certainly do not have to look like a lingerie model to open a boutique.
Many boutiques have spokesmodels to represent their boutique and fashions, while there are a variety of other services to promote your business and many of them are also affordable.
Now, why sounding French or “foreign” may be good for your business.
Lingerie has long since been thought of as a specialty in the European market, especially the French. The thought on whether or not it is helpful to use a name that designates this is very mixed. A boutique name should give the customer an idea of the type of fashion that the store represents and if it is predominantly foreign manufactured, a French or foreign name might be very appropriate. A French named boutique with “made in America” advertised throughout the store would give the customer a false sense of what to expect and should probably be avoided.
Stay true to your name somewhat and use it to give the customer a clear idea of the theme of the store. If you think about Victoria’s Secret, it says that the collection is very private, special and personal.
How much can a lingerie shop owner expect to earn?
One source said, “Earnings of a lingerie boutique could be as little as 300K up to 1M per year. This is based on an average of 15 sales per day and middle class income range from 50k-90k per year.”
A different source said, “An established lingerie boutique can have as many as 25-30 visitors during weekdays and 50-60 visitors during weekends on an 11-hour day from 10am to 9pm.”
If a savvy owner is catering to the largest demographic, the aging baby boomers with annual incomes of $100K and up, and then the goal to set should be $75 – $100 per sale. That could average a store $600 plus a day during the week and $1400 plus on weekends.
Another source said, “On average, Sheree recommends $30K a month as your three year goal reach for any beginning boutique,” and, “A man coming in to buy a gift always spends an average of $100.”
Do you know?
Approximately 6.9 million U.S. women go online to shop for their fashions and of these about 58% of them are between the ages of 25 and 45. The American Retail Index on Internet Shopping predicts a year-to-year increase in fashion Internet sales by as much as 29%. The Internet is the wave of today and will be one of the main deciding factors of success in the not-to-distant future.
Marketing to 18 to 34 year olds which has been popular over the last few years should be on the decline somewhat. With the onset of the baby boomers (over age 50) claiming 70% of the nations wealth. Statistics show that the boomers are using the internet today almost as much as our youth, which opens up a whole new area for PR specialists to reach the brunt of America’s consumer buying power. One of the fastest growing markets for the baby boomers as well as today’s youth is plus size women’s designer clothing.
The fashion industry employs about 4.70 million people; 3.6 million in retail sales, 470,000 in textile production and 573,000 in apparel production. The entire retail industry itself is responsible for 11.6% of all U.S. employment with almost 16 million people gainfully employed. Unemployment is currently at 5.4%, just 0.3% up from the nations total as a whole. The 10 year employment outlook for the entire retail industry is projected to increase at least 11 percent from its current standing. The total U.S. apparel sales reached an all time high of $166 billion dollars.
Apparel is about a 180 billion dollar retail market nationwide. The largest market, New York, features over 5,000 fashion showrooms and eight dedicated fashion schools (including the worlds largest, Fashion Institute of Technology) within the confines of its city limits.
Retail is the second-largest industry in the U.S. both in number of established small and large businesses and number of employees. The U.S. retail industry generates around $3.8 trillion dollars in retail sales, which is approximately $11,993 per capita according to the U.S. Census Bureau. Single store business make up 95% of all U.S. retailers although surprisingly only account for 50 percent of all sales.
Jennie S. Bev, StyleCareer.com CEO, Publisher and Editor-in-Chief has been featured and cited worldwide for her unique take on fashion, image, beauty, entertainment, art, and fun careers and start-ups and for her humanitarian works and activisms. She is known as an authority in these fields of business. Since 2003, StyleCareer.com has literally helped thousands of new entrepreneurs starting their businesses with confidence.
We have been cited and profiled in Entrepreneur, Teen People, San Francisco Chronicle, Radio Singapore International, Home Business, Canadian Business, The Independent, The Arizona Republic, The Daily Southtown, The Record, Tracy Press, Audrey, FabSugar.com, About.com, Choice Explorer, Dong, Fit, Femina, Dewi, Intisari, Tempo, Fit, Chic, Kartini, Nyata, Bisnis Kita, and many other US and international publications since 2003. We were also nominated for EPPIE Award for excellence in electronic publishing for non-fiction how-to category.
Among StyleCareer.com readers and our consulting clients include A-list celebrities and professionals.
In a meeting at The W Hotel in Manhattan, NYC
during The Fashion Week in Fall 2005,
John Casablancas said, “Jennie is the queen of research.”In a phone call, Laila Ali McClain praised our ebook,
“Your ebook is well-researched, very useful.”
Interview with Entrepreneur in an article “Putting on the Glitz: Dreaming of Starting a Glamorous Business?”
Interview with Canadian Business in an article “Mad Money: Five Ways to Have Some Real Fun with Your Disposable Income”
Review by FabSugar.com in “Fab Site: StyleCareer.com”
This 64-page instantly downloadable StyleCareer.com eGuide Breaking Into and Succeeding as a Lingerie Boutique Store Owner brings you valuable insider tips, advice and suggestions not available elsewhere to help you embark on this highly lucrative career path.
TABLE OF CONTENTS
The Myths, the Realities, and the Basics
But I’m not a lingerie designer or a lingerie model.
I have never opened a boutique or started a business before.
I don’t know where to purchase lingerie on wholesale basis.
I don’t have a flawless body to become a marketer of a lingerie boutique.
Understanding Lingerie Business
Statistics on Fashion Industry and Related Industries
U.S. Retail
U.S. Fashion Demographics
Global Industry Exporting
Classifications of Women’s Underwear
Lingerie Categories
Top Players in the Industry
Top Mass Brands
Top Lingerie Designers
Trends and Prospects in Lingerie Retailing
Earning Potentials of a Lingerie Boutique Owner
Starting Your Own Lingerie Boutique
Personality Traits to Run Your Boutique and Succeed
Product Buying Skills
Purchasing Stock from Wholesalers
Other Wholesale Opportunities
Trade Shows (for Purchasing)
Buying Domestic or Overseas? Pros and Cons.
Locating Private Label Manufacturers
Ready-Made Bearing Your Label
Other Products to Bear Your Brand
Negotiation Strategies and Tips
Being Successful
Name Your Boutique
Having A Spokesmodel to Boost Your Boutique’s Image
Lisa Rinna’s Belle Gray
Legalities: LLC, Inc, or Soleproprietor
Sole Proprietorship
Partnership
Corporation
LLC (Limited Liability Corporation)
Storefront and Interior Design
Boutique Flow
Creating an atmosphere that boosts the shopping mood
Anti-shoplifting design
Basic design
Feng Shui
Purchasing Store Equipments and Supplies
Online Storefront
Yahoo! vs. eBay
Refund and Exchange Policies
Creative Promotions
Success Profiles
Appendix of list of lingerie wholesale manufacturers in USA, UK, and Asia
This eGuide literally saves you hundreds of dollars spent on professional workshops and training and hundreds of hours of research. It will help you break into the career of your dream faster without having to repeat the same mistakes that most newcomers do.
Act Now!
You can have this exclusive ebook for just $34.99, which you will earn many times over with your first sale.
Price Only: $34.99
This price is reserved for today Thursday, February 23rd, 2012
