How to Become a Lingerie Underwear Swimsuit Swimwear Designer



Career eGuides Marketing eReports

Virtual Face-to-Face

Careers with Style

Lingerie Designer
Nightgown Designer
Swimsuit Swimwear Designer
Beachwear Designer
Sport Bra Designer
Fitness Clothing Designer

Breaking Into and Succeeding as a Lingerie
and Sport Underwear Designer
Breaking Into and Succeeding as a Swimsuit
and Fitness Clothing Designer

Not everybody wears La Perla or Victoria's Secret, but we all wear lingerie. Some prefer lace and sexy lingerie, others prefer those down-to-earth Hanes and Fruit of the Loom sport bras and full panties.
One and two-piece swimsuits and fitness clothes, which are the sisters of bras and panties, are also enjoying their wide appeal.

More and more apparel companies, including sports apparel, casual apparel and lingerie makers, have realized their potentials.
Boutique and custom-made pieces are getting acceptance as well. More than ever, being a lingerie and swimsuit designer is probably one of the most desirable careers in the whole fashion industry.

An entry-level designer can expect to earn $40,000+ in select cities. As a self-employed designer, of course, this figure would multiple by tens or even hundreds.

If the notion of designing, sewing, manufacturing and promoting your own lingerie and swimsuit line sounds intimidating, there are "industry secret" forces to help you out:

Contract technical designers (they turn your ideas into technical patterns and prototypes)
Generic underwear manufacturers (so you can use your own brand without having to design or manufacture the products)
Contract manufacturers (send them your design and measurements, they will manufacturer it for you)
Sales representatives and distributors (they help finding retailers to carry your products)
Fashion weeks and trade shows (they help you getting exposure to buyers and fellow designers)
Fashion publicists (these specialists can help you getting the media exposure needed in market penetration

With those professionals helping you out all the way from inception to distribution, all you need is some creative juices and unique ideas that distinguish your designing style from the rest of the crowd. What's better than being an "armchair" lingerie and swimsuit designer? Let others do all the work, while you enjoy the limelight of being the designer who call the shots.

As a lingerie or underwear designer, you have the choice to design:

Lacey bras
Lacey panties
Bustiers
Garters
Garter belts
Sports bras
Sports briefs
Tank tops
Chemises
Teddies
Baby dolls
Body stockings
Pajamas
Night gowns
Girdles
Corsets
Novelties
Others
As a swimsuit designer, you can choose to design:
One-piece swimsuits
Two-piece swimsuits
Bikinis
Robes
Sarongs
Thongs
Boy-cut shorts
Others

In a nutshell, if you have the drive to succeed and somewhat creative (no need to be "super creative"), you're very likely to succeed in this career. Of course, as a designer you need to continuously upgrading your skills and network with like-minded people, which can be really fun.

As it goes without saying, as a lingerie and swimsuit designer, you can enjoy:

The privileges of being a part of the glamorous, exciting and highly lucrative fashion industry
Working closely with professionals that fuel the whole industry
Earning anywhere from $40,000 to millions of dollars annually

Do you know?

Americans spend an average of $30 billion on lingerie and swimwear, a large percentage of the $181 billion retail apparel industry.
Women’s spending on lingerie equaled 20% of their spending on all apparel.45% of lingerie sales are for bras and 30% are for briefs and panties.
The “Intimate Apparel”, “Hosiery”, and “Sleepwear/Loungewear” respectively generated 5.1%, 4%, and 4% of the market or $8.3, $6.4 and $6.5 billion in sales. The smallest portions of the market were generated by male underwear generating 2.2% or $3.5 billion in sales.
Victoria's Secret Direct mails 394 million catalogs worldwide annually.

About the Authors

Jennie S. Bev is THE fashion, image and fun careers expert, whose reputation has been acknowledged by prestigious media internationally. She has been profiled and mentioned in Entrepreneur, Teen People, Canadian Business, Home Business, Dong (France), San Francisco Chronicle, The Independent, Daily Southtown, The Arizona Republic, Femina (Asia) and Dewi (Asia).

Editor-in-Chief Jennie S. Bev was named 2003 EPPIE Award finalist in Non-Fiction How To category for excellence in electronic publishing. She has published over 40 books and 900 articles in the United States, United Kingdom, Canada, France, Germany and Southeast Asia. She is also a college professor based in San Francisco Bay Area.

Co-author Valeria W. Barber is an award winning author who has been published in over 150 magazines, newspapers, and anthologies including The Noe Valley Voice, Regeneration, and SF Bay Guardian. She provides web content and informative articles for a variety of businesses and web sites on every topic, as well as transcription and editing services through her business, The T.E.A. Service. She was awarded Notable Story of 2004 by the Million Writers Award and holds an MFA in Writing.

This 98-page instantly downloadable StyleCareer.com eGuide Breaking Into and Succeeding as a Lingerie and Swimsuit Designer brings you valuable insider tips, advice and suggestions not available elsewhere to help you embark on this highly lucrative career path.

TABLE OF CONTENTS

The Myths, the Realities and the Basics
I Have Never Worn “Designer” Lingerie or SwimsuitI Cannot Draw nor Sew
I Cannot Afford to Attend Fashion School
I Live Far Away from New York City or Los Angeles
Who Creates Lingerie and Swimsuit Trends?
I Don’t Have a Great Body and Don’t Like to Work in a Glamorous Workplace

Getting Ready for the Big Break
Industry Size
Market Segments
Industry Leaders
History of the Bikini
History of the Bra
Story of the “Modern Bra”
History of the Thong
Story of the Creator of First Thong

Lingoes and Terminologies: “What do they mean?”
Basic Sewing Terms
Serger Terms
Swimwear Design Terms
Lingerie Terms
Pattern Making Terms

Classifications of Women’s Lingerie and Swimsuit
Swimwear Classifications
Latest Trends in Lingerie/Intimate
Overview
Colors
Fabrics
Styles
Earning Potentials

Skills of the Trade
Basic Anatomy
Visual Synthesizing
Drawing
Computer-Assisted Drawing
Color Selection
Fabric Selection
Budgeting
Pattern-making
Draping
Sewing

To Go to School or Not to Go to School
Advantages of Fashion Schools
Disadvantages of Fashion Schools
Self-Study Avenues
Top Fashion Schools
Fashion School Directories
Alternative and Distance Learning
Design Contests (When You’re Ready)

Career Game Plan
Gaining Experience
Locating Employers
Career Choices
Résumé
Portfolio
Interviewing and Presentation Skills
Telephone Interviewing
Internship

Starting Your Own Line
Is Entrepreneurship for You?
Choosing Your Specialty
Market Research
Business Legal Structure
Partnership?

Setting Up the Studio
Pricing Your Services
Outsourcing the Manufacturing
Resources
Directories
Consultants
Hiring Models

Being Successful
Success Traits
Typical Channels of Distribution
Promoting Your Business
Publicity
Trade Shows and Fashion Weeks
Manufacturer Representatives
Joining Professional and Trade Organizations
Organizations for Small Businesses
Women’s Business Organizations
Professional Organizations and Trade Associations

Keeping Up with the Trends and Industry News
International Fashion Weeks
Industry News and Trends

Success Stories

This eGuide literally saves you hundreds or even thousands of dollars spent on professional workshops and training and hundreds of hours of research. It will help you break into the career of your dream faster without having to repeat the same mistakes that most newcomers do.

This eGuide also includes information on:

How to approach a representative
Participating in fashion weeks
Contract manufacturers
Generic underwear wholesalers (use your own brand on a piece of "blank" underwear)

You can have this exclusive eGuide right away by instant download for only $56.95, which you will earn many times over with your first paid job. This special low discount price is reserved for today, Friday, September 05, 2008 only. (Regular price: $75.95)

Breaking Into and Succeeding
as a Lingerie and Swimsuit Designer
98 Pages
Regular Price: $75.95
Sale Price: $56.95

IMPORTANT NOTICE:
If you pay by eCheck via PayPal, it will take 3-4 days for it to be cleared by the bank. You will be sent the automatically-generated download link upon clearing of your eCheck.

The fastest way to enjoy your eGuide is by paying with credit card (the download link will be sent to you immediately without any delay).

Ordering from us is completely safe and secure as we have partnered with two of the most trusted names in providing utmost security to the e-commerce industry: PayPal and PayLoadz.

Within minutes of the approved payment, you will receive an e-mail containing the link where you can download your order.

*Please note that when you place an order on our website, your download link is sent to the email address that PayPal has for you on file.

SATISFACTION GUARANTEED

Satisfaction Guaranteed: You've got nothing to lose.
You have 10 days to review your eGuide. If you're not satisfied for any reason, contact us via this form for full credit that can be applied against future purchases. Due to the nature of digital info products, we cannot provide any refund.

Read your new eGuide with