Breaking Into and Succeeding in Natural Cosmetics Business
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Natural Cosmetics
Organic Cosmetics
Mineral Cosmetics
Breaking Into and Succeeding as a Natural, Organic and Mineral Cosmetics Maker
How to Start a Natural, Organic and Mineral Cosmetics Line
The demand for natural and organic personal care products and natural or organic products in general is increasing at breakneck speed, as consumers are becoming more aware of health and environmental issues.
The U.S. Market for Natural and Organic Personal Care Products, 2nd Edition says that natural and/or organic personal care yearly sales reached $6.6 billion in 2010. And as of 2005, the unnatural, non-organic cosmetic industry raked in about $35 billion annually, compared with about $4.3 billion of natural or organic cosmetics.
As consumers continue to jump on to the natural bandwagon, natural cosmetics makers everywhere will continue to see a surge in sales. The typical natural and organic beauty product consumer can be of any age from a yoga instructor baby boomer to a recent college graduate, which means that marketing possibilities for such products are endless.
Natural and organic cosmetics and bath and body products by such major brands are no longer solely found at specialty health stores, they have gone mainstream and can be found at typical drug stores, supermarkets and other mass-market retailers.
The definition of “natural cosmetics” itself is tricky because there aren’t too many guidelines for distinguishing between what is considered “natural” and what isn’t. The FDA‘s terminology notwithstanding, there is no compulsion for cosmetics manufacturers to comply with the FDA’s definition as opposed to the OCA‘s. Thus a product claiming to be “all natural” might in fact be so on insofar as it isn’t supernatural.
As a natural cosmetics maker, it means that you have some degree of flexibility in using the ingredients. Your conscience and scientific experiences on side effects of using certain ingredients play an important role in creating the formula, consequently. Thus, you don’t need to worry about the dermatologist’s approval and other scientific seals of approval, as long as the ingredients used have been commonly used in other cosmetics brands and the suppliers or manufacturers are reputable. (This is a trade secret that we’re revealing to you in this eGuide.)
If you think the natural cosmetics market is already saturated, think again, as there are 13 classifications of cosmetics by US FDA that you might want to consider:
1. Baby Products
· Baby Shampoos
· Lotions, Oils, Powders, and Creams
· Other Baby Products
2. Bath Preparations
· Bath Oils, Tablets, and Salts
· Bubble Baths
· Bath Capsules
· Other Bath Preparations
3. Eye Makeup Preparations
· Eyebrow Pencil
· Eyeliner
· Eye Shadow
· Eye Lotion
· Eye Makeup Remover
· Mascara
· Other Eye Makeup Preparations
4. Fragrance Preparations
· Colognes and Toilet Waters
· Perfumes
· Powders (dusting and talcum) (excluding aftershave talc)
· Sachets
· Other Fragrances Preparations
5. Hair Preparations (non-coloring)
· Hair Conditioners
· Hair Sprays (aerosol fixatives)
· Hair Straighteners
· Permanent Waves
· Rinses (non-coloring)
· Shampoos (non-coloring)
· Tonics, Dressings, and Other Hair Grooming Aids
· Wave Sets
· Other Hair Preparations
6. Hair Coloring Preparations
· Hair Dyes and Colors (all types requiring caution statement and patch test)
· Hair Tints
· Hair Rinses (coloring)
· Hair Shampoos (coloring)
· Hair Color Sprays (aerosol)
· Hair Lighteners with Color
· Hair Bleaches
· Other Hair Coloring Preparations
7. Makeup Preparations
· Blushers (all types)
· Face Powders
· Foundations
· Leg and Body Paints
· Lipstick
· Makeup Bases
· Rouges
· Makeup Fixatives
· Other Makeup Preparations
8. Manicuring Preparations
· Basecoats and Undercoats
· Cuticle Softeners
· Nail Creams and Lotions
· Nail Extenders
· Nail Polish and Enamel
· Nail Polish and Enamel Removers
· Other Manicuring Preparations
9. Oral Hygiene Products
· Dentifrices (aerosol, liquid, pastes, and powders)
· Mouthwashes and Breath Fresheners (liquids and sprays)
· Other Oral Hygiene Products
10. Personal Cleanliness
· Bath Soaps and Detergents
· Deodorants (underarm)
· Douches
· Feminine Hygiene Deodorants
· Other Personal Cleanliness Products
11. Shaving Preparations
· Aftershave Lotions
· Beard Softeners
· Men’s Talcum
· Pre-shave Lotions (all types)
· Shaving Cream (aerosol, brushless, and lather)
· Shaving Soap (cake, sticks, etc.)
· Other Shaving Preparation Products
12. Skin Care Preparation (creams, lotions, powder, and sprays)
· Cleansers (cold creams, cleansing lotions, liquids, and pads)
· Depilatories
· Face and Neck (excluding shaving preparations)
· Body and Hand (excluding shaving preparations)
· Foot Powders and Sprays
· Moisturizers
· Night
· Paste Masks (mud packs)
· Skin Fresheners
· Other Skin Care Preparations
13. Suntan Preparations
· Suntan Gels, Creams, and Liquids
· Indoor Tanning Preparations
· Other Suntan Preparations
What is a contract manufacturer?
It is a professional manufacturing plant that utilizes sophisticated equipments and in-depth research development to produce high-quality cosmetics. Interestingly enough, you’d be able to have the same manufacturing company used by large cosmetics companies, to manufacture your products. (This is the trade secret we’re revealing in this eGuide.)
We include a very long list of cosmetics contract manufacturer and private label companies that also offer natural, organic and mineral products. This information alone would cost you thousands of dollars elsewhere.
One of the myths in starting a cosmetics business is “starting a cosmetics line takes a lot of capital.” Well, in many cases, this is simply not true, as most cosmetics (color and skincare) can cost only a few cents to $1 or $2 per item to manufacture. This means you can earn 1,000% to 3,000% per item you sell retail.
Now, how much money can you make?
With all the possibilities, your income potential is literally unlimited. Here is one scenario:
Natural cosmetics business is both highly competitive and highly lucrative. You can literally earn millions of dollars in a few short years, provided that you’ve hit mass-produced stage. Even as a home business, producing natural cosmetics would earn you at least a few thousand dollars in the beginning.
With only $0.25 to $2 cost per piece, if you sell them for $10 to $20, you literally earn 1,000%, which is a truly whopping amount. Here is an obtainable scenario to boost your confidence:
Cost of producing a bottle of body mist is $1.25.
You sell it for $15 per bottle.
Your profit is $13.75.
If you sell 20 bottles per day (retail via your Web site), you earn $275 per day.
With a 24/7 Web site, you sell your products 365 days per year, non-stop, which may as well earn you $100,375 annually in pure profit.
Now, can you imagine how much you’d earn annually if your products hit Sephora and other retail shops?
Need we say more?
This eGuide provides insightful information, advices and tips for anyone who is contemplating to become a natural, organic and mineral cosmetics maker. Numerous hard-to-find resources are included to help you locate pertinent information.
Jennie S. Bev, StyleCareer.com CEO, Publisher and Editor-in-Chief has been featured and cited worldwide for her unique take on fashion, image, beauty, entertainment, art, and fun careers and start-ups and for her humanitarian works and activisms. She is known as an authority in these fields of business. Since 2003, StyleCareer.com has literally helped thousands of new entrepreneurs starting their businesses with confidence.
We have been cited and profiled in Entrepreneur, Teen People, San Francisco Chronicle, Radio Singapore International, Home Business, Canadian Business, The Independent, The Arizona Republic, The Daily Southtown, The Record, Tracy Press, Audrey, FabSugar.com, About.com, Choice Explorer, Dong, Fit, Femina, Dewi, Intisari, Tempo, Fit, Chic, Kartini, Nyata, Bisnis Kita, and many other US and international publications since 2003. We were also nominated for EPPIE Award for excellence in electronic publishing for non-fiction how-to category.
Among StyleCareer.com readers and our consulting clients include A-list celebrities and professionals.
In a meeting at The W Hotel in Manhattan, NYC
during The Fashion Week in Fall 2005,
John Casablancas said, “Jennie is the queen of research.”In a phone call, Laila Ali McClain praised our ebook,
“Your ebook is well-researched, very useful.”
Interview with Entrepreneur in an article “Putting on the Glitz: Dreaming of Starting a Glamorous Business?”
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Review by FabSugar.com in “Fab Site: StyleCareer.com”
This 87-page instantly downloadable StyleCareer.com eGuide Breaking Into and Succeeding as a Natural Cosmetics Maker brings you valuable insider tips, advice and suggestions not available elsewhere to help you embark on this highly lucrative career path.
TABLE OF CONTENTS
The Myths, the Realities, and the Basics
Myths and Realities
I’m Not an Herbalist or a Naturopath. Can I Make Natural Cosmetics?
I Don’t Have My Own Manufacturing Plant.
I Have Never Worked in the Beauty Industry.
I Have Never Owned My Own Business.
I Do Not Have Any Cosmetics Formula.
I Live in a Small Town.
I’m Not a Good Salesperson.
Benefits of Creating Natural Products
Benefits of Creating Your Own Natural Cosmetic Products
Benefits of Owning a Low-Cost, High-Profit Business (Six to Seven-Figure Income Potential)
Natural Cosmetics in a Nutshell
Cosmetics Classifications
Recent Trends in Natural and Organic Products
The Difference Between Natural and Organic Beauty Products
Safety First: The Nitty Gritty of Natural and Organic Ingredients
Labeling
All Natural
Hypoallergenic
Alcohol-Free
Fragrance-Free
Noncomedogenic, Nonacnegenic
Dermatologist-Tested
Laboratory-Tested
Licensing, Registration and Certification
Starting Your Own Natural Cosmetics Line
Planning Your Catalog
Skincare
Mineral powders and foundations
Color Cosmetics
Lip Plumper
Bath and Body Products
Finding the Formula
Developing Your Brand
Your Very Own Identity
Your Very Own Trademark (and Why You Should Have One)
Your Very Own Patent (or Not)
Manufacturing the Products
Private Label Manufacturing
Contract Manufacturing
Trade Associations For Private Label and Contract Manufacturers
Legalities
The Need For Non-Disclosure Agreements
The Advantages of Incorporation
Being Successful
The Exciting World of Natural Cosmetics Awaits
Wholesale Resources
Publications and References
Success Profiles
Mineral Cosmetics: Trend and Formula
Fragrance and Flavor Laboratories
Private Label and Contract Manufacturing Companies
Appendix:
Fragrance and Flavor Laboratories (to help you create the formula)
Private Label and Contract Manufacturers
This information alone would cost you a fortune if obtained elsewhere.
This eGuide literally saves you hundreds or even thousands of dollars spent on professional workshops and training and hundreds of hours of research. It will help you break into the career of your dream faster without having to repeat the same mistakes that most newcomers do.
We have also included resources on the following:
Trade and networking associations
Trade shows and expos worldwide
Learning resources
Wholesale suppliers and resources
Act Now!
You can have this exclusive ebook for just $77.99, which you will earn many times over with your first sale!
Price Only: $77.99
This price is reserved for today Thursday, May 17th, 2012
Updated December 2011
