How to Become or Start a Pilates Studio Owner Instructor Trainer



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Breaking Into and Succeeding as a Pilates Trainer Instructor
How to Start a Pilates Studio
Starting a Pilates Instruction Class

If you are looking for a recession proof business in the fitness industry, consider opening a Pilates studio. Although the technique was created in Germany in the early part of the 20th Century, in the past decade, it has experienced a revival in its popularity. While some of the method's earlier principles have been revised, the Pilates technique has gained significant respect in the medical community as an effective post-rehab conditioning module.

Additionally, many athletic coaches and dance companies use Pilates in their training programs. The basic principles of the Pilates method of exercise are applicable to other forms of fitness. The Pilates philosophy of exercise can be applied to weight training and even aerobic exercise. Therefore, even if the method eventually loses its status as a "trendy" form of exercise, savvy Pilates studio owners will be able to stay in business by adapting the principles of Pilates to the new trend.

These days, we are seeing an increase in the popularity of hybrid Pilates classes. These include "Yogalates." which is a yoga/Pilates blend, Pilates on the ball, Pilates on the bosu and an endless variety of other interesting mixes. There is even “Poolates,” which is a Pilates class in the swimming pool. Since these types of classes may attract students that would not normally be interested in Pilates, they can provide additional income for savvy Pilates studio owners.

Take a look at the recent statistics about Pilates participation:

· According to the Superstudy in 2004, Pilates participants have increased by 506% with a record number of 10,541,000 participants in the United States.
· Approximately 9 ½ million Americans say they participate at least once a week in a Pilates class.
· 1,375,000 or 13% of total participants reported by the Superstudy claim they are frequent participants.
· The International Health, Racquet and Sports Association (IHRSA) reports that over 65% of all health clubs in the United States now offer Pilates.
· 47% of clubs offer Pilates, 30% offer Pilates and traditional strength training fusion and 33% of clubs offer Pilates equipment programming.

Now, if you think Pilates is identical with yoga, think again.

Many instructors combine Pilates with other disciplines. These include the aforementioned blend of Yoga and Pilates, which is sometimes called Yogalates. While combining methods may be a profitable venture, it is important to realize that Yoga and Pilates are distinctly different techniques.

Since Joseph Pilates did study Yoga, you may notice some similarities between the two techniques. However, in most cases, Yoga is primarily focused on developing flexibility, while the goal of Pilates is enhancing "strength with length." This means that the Pilates participant will increase their strength, without developing bulky muscles. A complete comparison between the two techniques will be featured in Section Two.

As a Pilates studio owner, do you need to be certified?

Once again, this depends on the population you intend to teach. The simple answer to this question is "yes." However, there are many types of certifications. Some are "mat only," while others are for mat and equipment.

If you don't plan to be the person who is actually teaching the Pilates classes, you can start a studio and hire certified Pilates instructors. However, it is suggested that you learn as much about Pilates as possible before you embark on a new business venture.

Now, how much money can you make?

It depends on what you teach and the equipments you have. Also, it depends on the types of classes.

Assuming 100 students at $125 per month, you'll be earning $12,500 per month.
Assuming 80 students at $200 per month, you'll be earning $16,000 per month.

The more equipments you have, the classes are usually more expensive. Special programs, such as pre-natal Pilates are also more expensive.

Need we say more?
This eGuide provides insightful information, advices and tips for anyone who is contemplating to start a skiing class. Numerous hard-to-find resources are included to help you locate pertinent information.

About the Authors

Jennie S. Bev is THE fashion, image and fun careers expert, whose reputation has been acknowledged by prestigious media internationally. She has been profiled and mentioned in Entrepreneur, Teen People, Canadian Business, Home Business, Dong (France), San Francisco Chronicle, The Independent, Daily Southtown, The Arizona Republic, Femina (Asia) and Dewi (Asia).

Editor-in-Chief Jennie S. Bev was named an EPPIE Award finalist in Non-Fiction How To category for excellence in electronic publishing. She has published over 60 books and 1,000 articles in the United States, United Kingdom, Canada, France, Germany and Southeast Asia. She is also a college professor based in San Francisco Bay Area.

Lisa Mercer is the owner of Mountain Sport Pilates and Fitness in Frisco Colorado, and the author of Open Your Heart With Winter Fitness, StyleCareer.com Breaking Into and Succeeding as A Ski Instructor, a winter sport conditioning book that features Pilates-evolved exercises. She is a Master Pilates Instructor Trainer for Fitour.

Lisa's Pilates articles have been published in HerSports magazine. She writes also writes a weekly fitness blog for Qwickly.com. Her 101 Women's Fitness Tips will be published by Lifetips in the summer of 2007.

This 86-page instantly downloadable StyleCareer.com eGuide Breaking Into and Succeeding as a Pilates Studio Owner brings you valuable insider tips, advice and suggestions not available elsewhere to help you embark on this highly lucrative career path.

TABLE OF CONTENTS

The Myths, the Realities, and the Basics
Why Pilates?
It's All In the Numbers
It's the Same as Yoga, Right?
I'm Not Advanced. Can I still Own A Pilates Studio?
Do I Need to be Certified?
Okay. Tell Me about the Expenses Involved in Opening A Pilates Studio?
Is Rental Space Expensive? Should I Consider Sub-Leasing with Other Instructors?

Pilates 101
Why Pilates is Not Yoga
Pilates History
Principles and Benefits of Pilates
Levels of the Learning Process
Getting Schooled: Pilates Certification
The Pilates Elders
Mary Bowen
Ron Fletcher
Romana Kryzanowska
New York Pilates
Pilates: The Next Generation
The PhysicalMind Institute
Stott Pilates
Polestar Education
Alternative Methods
Licenses
Scouting for a Pilates Studio Location
Pros and Cons of Location
Studio Necessities
Pilates Equipment
Where to Purchase Pilates Equipment
Pilates Equipments to Consider
Leasing Options for Pilates Studio Space
Caveat Emptor: Things to be Aware of When Starting a Studio
Zoning Laws
Theft and Vandalism
Uncooperative Landlords
Noise Factors
The Slow Seasons
Inconsistent Students
Bad Mouthing by Competitors

Running a Pilates Studio
Forms: Disclaimers, Liability Waivers and Oher Legal Documents
What is a Well-Written Waiver?
Programming: Levels and Lesson Plans
Which Comes First: Equipment or the Mat?
Handling Health Issues
Dos and Don’ts
Prenatal
Low Blood Pressure
Hip Replacement
Diabetes
The Common Cold
When Hiring Help is Recommended and Why?
Howdy Partner! Partnering with Another Instructor?
Studio Issues
Pricing Dilemmas
Competition or This Town Ain't Big Enough For the Two of Us
Injuries
Bounced Checks
Myth of Pilates: Great Expectations, Albeit Unrealistic

Being Successful
Studio Success Pilates Personality
Promoting Your Pilates Studio on a Shoestring Budget
Professional Organizations and Trade Shows
Additional Pilates Conferences
Publications
Success Profiles

Appendix: Pilates Resources

This eGuide literally saves you hundreds or even thousands of dollars spent on professional workshops and training and hundreds of hours of research. It will help you break into the career of your dream faster without having to repeat the same mistakes that most newcomers do.

We have also included resources on the following:

Trade and networking associations
Learning resources

You can have this exclusive eGuide right away by instant download for only $59.95, which you will earn many times over with your first paid job. This special low discount price is reserved for today, Friday, September 05, 2008 only. (Regular price: $68.95)

Breaking Into and Succeeding
as a Pilates Studio
86 Pages
Regular Price: $68.95
Sale Price: $59.95

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