How to Become a Product Spokesmodel



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How to Become a Product Spokesmodel
Breaking Into and Succeeding as a Product Spokesmodel Ambassador
Starting as a Product Spokesmodel, Trade Show Model, Product Ambassador

What is a "product spokesmodel"?

A product spokesmodel’s main focus is to create interest in a product by representing the claim made by the product. Such as cologne that claims it can make a man more attractive to women, or styling gel that gives hair more volume. The spokesmodel represents these products and claims; helping the consumer to understand what those claims are and why they should believe them.

A good spokesmodel is usually someone people trust, whether it is because of an honest clean-cut appearance or because they are a highly respected and well known celebrity. Michael Jordan and Lance Armstrong are two examples of highly trusted spokesmodels.

Spokesmodels represent a lot of different specialty fields that are within their profession. There are demonstrators, ambassadors, marketers and fashion models in this industry, just to name a few. A Demonstrator, ambassador and tradeshow models’ main job is to represent a product by promoting a product that they themselves appear to endorse and recommend to the public.

A believable appearance and intelligent delivery of information is very important for the success of these models. Product marketers and publicists position themselves behind the scenes and make the decisions as to who the spokesperson is going to be and who and what they should represent.

How does it differ from a "product marketer" and a "fashion model"?

A product marketer is specifically hired to make fast paced decisions and analysis in such areas as product forecast and pricing. The publicist comes in after the product marketer makes the forecast and decides how a product needs to be represented to the target consumer in order to sell it.

Fashion models are a bit of a different breed in that they represent a product with their physical appearance. Instead of talking about a product, the fashion model shows the audience how good the product works and/or looks by using themselves as a live example. Often times a fashion model is most successful by not opening their mouth, but instead letting the product speak for itself, such as at a fashion show.

A Product Spokesmodel is also known as:

Trade show model
Brand ambassador
Promo model
Demonstrator

A spokesmodel is representing the population in general. It is true that people look to beauty and perfection when considering a product but they also consider how a product is going to work for them, not just a supermodel. This is where a spokesmodel can sometimes come in. They represent “real people” using the product and that’s an honesty that fits well with today’s craze of reality television and “you’re beautiful just as you are” talk shows.

In today’s market, there is now almost as much modeling work for the average looking person as there is for the stunning supermodel, and it is called commercial modeling. They need moms, dads, brothers, grandmas, and even school cafeteria lunch ladies.

All you need to do is take a look at a few lifestyle magazines to see the number of jobs that are being given to people who look like “real” people. It is true that a lot of spokesmodels still do resemble the classic, perfect face and perfect body as you will see within a couple of the featured profiles at the end of this book. In any publication, you can see examples of someone who has a wonderfully attractive look of her own without being in the realm of supermodel status.

Do you know?

There are gigs that give a steady income of as much as several hundred dollars a week. These are typical jobs that can be expected by a novice spokesperson getting started in the business. An established model can often attain contracts for an entire product line and become the featured spokesmodel for that company for several years.

Everything from television shows, catalogues and individual product lines hire professional, established spokesmodels to represent them. As the designated spokesmodel you will have to attend store openings, television interviews and make featured appearances on radio shows and sporting events. Besides the public appearances there is often television and print ad work. These positions are often a contract for one lump sum for the year and anywhere from $25,000 to several million can be made.

This just gives you an idea of the potential to make either a modest, part-time income or an entire year’s salary with this field of work. Your potential income will depend on your luck, networking, commitment, experience, and follow through. Either way, becoming a spokesmodel can offer some great extra income potential beyond the normal nine to five job. In addition, much of this work happens after hours and on the weekends, so fitting it into your schedule should not be too much of a problem.

About the Authors

Jennie S. Bev is THE fashion, image and fun careers expert, whose reputation has been acknowledged by prestigious media internationally. She has been profiled and mentioned in Entrepreneur, Teen People, Canadian Business, Home Business, Dong (France), San Francisco Chronicle, The Independent, Daily Southtown, The Arizona Republic, Chic (UK/Asia), Fit (Asia), Femina (Asia) and Dewi (Asia).

Editor-in-Chief Jennie S. Bev was named 2003 EPPIE Award finalist in Non-Fiction How To category for excellence in electronic publishing. She has published over 60 books and 900 articles in the United States, United Kingdom, Canada, France, Germany and Southeast Asia. She is also a college professor based in San Francisco Bay Area.

Co-author Eric J. Leech was born into this world without a GI Joe (with a Kung Fu grip) or silver spoon, Eric J. Leech grew up on the streets of the small town of Grand Junction, Colorado. After high school, Eric found his way to Colorado State University where he attained four degrees in Psychology, Social Sciences, English and Theater Arts.

Eric has since put every degree to good use with a variety of career accomplishments. These accomplishments include seven years as an actor/model and Production Assistant for various television and film projects. He also maintained a successful business as the co-owner of an outdoor living structure design company for several years before pursuing his full-time career as a freelance columnist/writer.

Since that decision Eric has been featured on such international magazines as the Circle (India), Urban Male Magazine (Canada), UNO (Philippines) and Coffee House Digest (International).

This 60-page instantly downloadable StyleCareer.com eGuide Breaking Into and Succeeding as a Product Spokesmodel brings you valuable insider tips, advice and suggestions not available elsewhere to help you embark on this highly lucrative career path.

TABLE OF CONTENTS

The Myths, the Realities, and the Basics
What is a “product spokesmodel?”
I’m not even a professional model; how can I be a product spokesmodel?
I don’t have a perfect face or a perfect body; can I be a product spokesmodel?
I don’t have an agent, should I have one?

Spokesmodel World in A Nutshell
How Much You Can Expect to Earn
It is Only Ideal for Those Who Don’t Have Traits for Being A “Real” Model
Personality Traits and Other Requirements
Statistics
Business Industry
Entertainment Industry
Fashion and Beauty Industry

Spokesmodel by Any Other Names
Demonstrator
Trade Show Model
Product Ambassador
Fashion Model
Promo Model

Training for skills
Public Speaking
Acting
Modeling Specific

Breaking In with Confidence
Know Thy Self
Create A Specific Personal Statement
Flaunting Your Assets
Goodies to Impress Clients
Comp Card
Portfolio
Finding Jobs by Yourself
Tips on Networking with Powerful People
Tips on Being Professional
Tips on Being Different

If Working with A Modeling or Casting Agent
Understanding How the Agency works
Presenting Comp Card, Portfolio, and Tear Sheets
Why An Agent May be Beneficial for You
Caveat Emptor
Agency Agreements
Commissions and Payment Vouchers
When to Fire Your Agent

Being Successful
Join Professional Associations and Unions

Profiles
Monica McGrew (Xyience)
Tyran Richard (Playboy Centerfold March 2007 and Shirley of Hollywood)
Heather Berman (Gray Goose Vodka, Mattel, Sprint, Hasbro, etc.)
Shannon Marie Codner (Coca Cola, NBA Lockout, Turner Network TV)

This eGuide literally saves you hundreds of dollars spent on professional workshops and training and hundreds of hours of research. It will help you break into the career of your dream faster without having to repeat the same mistakes that most newcomers do.

You can have this exclusive eGuide right away by instant download for only $49.95, which you will earn many times over with your first paid job. This special low discount price is reserved for today, Friday, September 05, 2008 only. (Regular price: $39.95)

Breaking Into and Succeeding
as a Product Spokesmodel
60 Pages
Regular Price: $49.95
Sale Price: $39.95

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